"Quality + Service" is the Best Way to Win the Industry Change

The success of a brand is the result of the persistent efforts of countless people. On the road of working together with BANDON heat pumps, Hu Guochao, general manager of Hebei Botou Haomeng New Energy Co., Ltd., has always adhered to the overall perspective of mutual promotion and common progress with the brand, and truly achieved a two-way approach with the brand.

1. Choose brands with discerning eyes

The sudden rise of heat pump technology is in stark contrast to the limitations faced by the HVAC industry. This innovative product, which was once on the edge of mainstream attention, has now been transformed and has become the only choice under the dual screening of energy development trends and market growth trends. Hebei, as the frontier that first benefited from the "coal to electricity" policy, has many heat pump brands and a prosperous market, and people's awareness of heat pumps is continuously improving.

After years of ups and downs in the business world, Hu Guochao has developed a keen eye for accurately capturing market information. When talking about the opportunity to choose BANDON Air Energy, he said frankly: Joining BANDON is not an accidental opportunity, but an inevitable result. After comparing and investigating multiple brands, when he first came into contact with BANDON, he felt that BANDON's corporate culture, product quality and clear market positioning were highly consistent with the brand in his mind.

From the perspective of end users, brand power, product quality and energy-saving performance are the key yardsticks for measuring products, and even the production process is strictly considered. BANDON has transformed from a compressor technology solution provider to a leader in the commercial variable frequency heat pump industry. From the leadership to the employees, they are down-to-earth, focusing on product quality and quality, ingenious craftsmanship, environmentally friendly material selection, and exquisite details. It is a leader in the same category of products, with the quality of first-line brands and super high cost performance.

BANDON frequency conversion technology has the ability to self-develop and update. The designed machine has no worries in the subsequent use process, no need to worry about quality issues, and it is very quiet and energy-saving! It is very convincing to users, and long-term cooperation has proved that this is definitely the right choice. In particular, the current market competition is becoming more and more fierce, and it is easier to eliminate opportunists and speculators. Pragmatic brands like BANDON will inevitably stand out in the market competition.

2. Service first, insist on doing difficult but right things

Hu Guochao keeps up with market changes, attaches importance to and focuses on service, and has the ability to proactively innovate and actively market, which has enabled him to overcome difficulties in the ever-changing heat pump market. In terms of how to deal with market competition and win customers, he always adheres to two points: one is to select brands and products with a discerning eye; the other is to deepen service and gain a good reputation. With these two points in mind, he led the team to continue to forge ahead in the broader heat pump market and go further and further.

Excellent product quality ultimately needs to reach consumers to demonstrate its value. In the process of regular door-to-door cleaning, maintenance, and return visits, Hu Guochao gradually built a bridge of communication with customers and established friendships. Old customers were also very touched by this and often helped to promote the products on WeChat Moments and introduce new customers.

In Yuhuangmiao Village, Yingzi Town, Botou City, a 6-horsepower BANDON inverter heat pump can be used for cooling and heating of 135 square meters. It has very low noise and uses 1,800 yuan of electricity in one winter. The indoor temperature reaches 23 degrees. The user is very satisfied with the power consumption and subsequently successfully referred three customers.

Hu Guochao said: "Customers are God." We must respect and understand customers, create value for customers, and let customers feel the care from the brand when using BANDON heat pumps. This is very important for shaping brand value. In this process, we have also received high praise. Now every brand is selling services. Whoever provides good service will have a high recommendation rate. What we do is not a single transaction, but to provide long-term service value and solve problems for customers.

3. Gather support forces to enable channel expansion

With the help of BANDON headquarters, Hu Guochao has been constantly optimizing service models and adjusting business strategies to meet users' increasingly stringent heating and cooling needs. Hu Guochao proudly told us that users in his area are currently very satisfied with the BANDON brand in terms of both product quality and service.

Recalling the early days of the cooperation, Hu Guochao said: "At the beginning, I didn't know much about the professional knowledge of heat pumps, and it was difficult to promote the product. In addition to continuous self-empowerment and learning, the support policy of BANDON headquarters is also very powerful to achieve today's results." The headquarters actively supported the organization, planning and implementation of promotional activities, provided new media publicity and marketing, ground promotion, etc. Hu Guochao also relied on his own efforts and the strong support of the headquarters to quickly open up the local market and gain a firm foothold. In the past few years, hundreds of BANDON machines have been installed with almost zero after-sales service.

With such thriving sales and strong policy support from the headquarters, Hu Guochao firmly believes that BANDON is the best choice. At present, BANDON has formed a relatively complete operation system in terms of brand building, product development, channel marketing, and empowerment.

Having been deeply involved in the HVAC industry for many years, Hu Guochao is very satisfied with the present and more optimistic about the future. With the overall positive trend, the heat pump industry now has the most effective policy environment, and the end-users' acceptance of heat pumps is gradually increasing. The market trend will become clearer, although the northern heat pump market is now mixed.