Spurring the Steed to Embark on a New Journey

From March 5 to 8, the BANDON 2026 Marketing Kick-off Conference was successfully held at the company's headquarters in Foshan. Sales elites, technical experts, and headquarters staff gathered to discuss a new blueprint for growth and envision a new marketing landscape, embarking on a journey toward high-quality development for 2026 with high spirits and determination.

1. Uniting our efforts to embark on a new chapter together

On the morning of March 6, the conference officially kicked off at BANDON’s headquarters. Chairman Guo Zhijian delivered the opening address, extending a warm welcome to the entire sales team and reviewing the breakthroughs and achievements the company had secured in the field of inverter air-source heat pump technology in 2025. He emphasized that 2026 would be a pivotal year for BANDON to deepen its market presence and strengthen its brand influence; he urged all colleagues to forge ahead with vigor and determination, uniting their efforts to overcome challenges and write a new chapter in BANDON’s development.

Subsequently, General Manager Lin Xiong delivered a keynote presentation titled "2026 Business Plan and New Product Requirements," offering an in-depth analysis of industry trends while outlining the year's business objectives and strategic direction.

Marketing Director Lin Yu conducted a comprehensive review of marketing activities for 2025 and unveiled the "2026 Marketing Plan," charting a clear course for the year's marketing efforts across areas such as market positioning, channel expansion, and brand promotion.

During the awards ceremony honoring excellence in 2025, the company formally recognized teams and individuals who had distinguished themselves over the past year: Gao Nannan won the "Rising Star in Sales" award, Wang Sheng secured the "Sales Champion" award, and the team comprising Wang Yilong, Li Shengchao, and Chen Sheng claimed the "Service Pioneer Team" award. The company encouraged the entire marketing team to look to these high achievers as role models and to strive for even greater success and new heights in the coming year.

2. Empowering Growth, Gathering Momentum to Forge Ahead

To comprehensively boost the team's capabilities, the event featured a series of internal training sessions and knowledge-sharing exchanges packed with valuable insights.

On the afternoon of March 6, Product Manager Xiao Ang provided an in-depth presentation on the new products slated for 2026. By detailing aspects such as technological innovation, application scenarios, and core advantages, he gave the team a comprehensive understanding of the new lineup.

Subsequently, the entire sales force and field technical staff visited the production workshop to view the full range of 2026 products up close, gaining a firsthand appreciation for the technological and quality upgrades of BANDON’s variable-frequency air-source heat pump systems.

On March 7, four dedicated sessions were held to empower the team across key areas: pre-sales, after-sales/quality, production, order management, and finance. Department heads analyzed pain points, shared insights, and presented solutions from various perspectives, equipping the entire sales and marketing force to tackle the 2026 market offensive with greater professionalism and high-spirited energy.

3. Looking to the Future: Moving Forward Together, Embarking on a Shared Journey

Beyond the formal agenda, BANDON organized a thoughtful team-building event, allowing everyone to bond amidst nature and shared enjoyment. This initiative helped the team relax and strengthen their connections, further reinforcing the shared conviction of "moving forward with one heart and one mind."

This conference served not only as a session for strategic planning but also as a rallying event to unite the team and galvanize their resolve. From strategic planning to tactical execution, and from product empowerment to team building, every aspect demonstrated the unwavering determination of the BANDON team: to spur themselves on toward a new journey and join forces to achieve success in 2026.

The clarion call for a new journey has sounded, and the grand blueprint for 2026 has been drawn. Taking this conference as a fresh starting point, BANDON remains steadfast in its vision: "To drive the efficient use of electrified energy and become the premier brand for commercial variable-frequency heat pumps." We are committed to a five-dimensional strategy of leadership—in talent, technology, products, applications, and service—as we continue to deepen our presence in the air-source energy market, create greater value for customers, and contribute significantly to the industry's high-quality development. With renewed momentum, we embark on this new journey, uniting our efforts to triumph in 2026! The BANDON team is fully prepared and forging ahead toward new goals, ready to create an even more brilliant future together.