BANDON Successfully Holds 2025 Annual Marketing Kick-off Meeting

On February 19–20, BANDON held a grand event at the Rhine Technology Park in Chencun, Shunde, Foshan, themed "Mastering Momentum with Bold Action; Gathering Strength to Launch a New Chapter." The event served as both a 2025 marketing mobilization and pledge rally and a symposium focused on "driving orders and ensuring delivery." Company leadership—including Chairman Guo Zhijian and General Manager Lin Xiong—gathered with over a hundred representatives from the Marketing Center, Production Center, and other departments to map out a new blueprint and embark on a new journey.

Building Consensus on Strategic Layout

The conference opened with an address by BANDON Chairman Guo Zhijian, who began by commending the company's achievements in 2024 across areas such as market expansion, technological innovation, and brand building. He noted that 2025 would be a pivotal year for deepening market presence and accelerating technological innovation; only by uniting the efforts of the entire workforce could the company overcome industry barriers and achieve high-quality growth. Embracing new opportunities, BANDON remains committed to its core principles of "innovation, quality, and delivery," continuously upgrading its products and technologies, enhancing its brand influence, and providing customers with solutions that are more efficient, energy-saving, and comfortable.

Subsequently, BANDON General Manager Lin Xiong unveiled the "2025 Business Plan," charting a new course driven by the core technologies of variable-frequency systems and heat pumps to foster the efficient use of electrification. Mr. Lin emphasized that, as the company enters 2025, BANDON will accelerate the iterative upgrading of its product portfolio while fully committing to cultivating its brand culture and building a comprehensive industry-wide ecosystem. At the same time, BANDON will ramp up R&D investment and continuously launch clean energy products across various sectors to meet the diverse needs of its customers, thereby expanding its market footprint and solidifying its position as an industry leader.

Regarding channel development, Lin Yu, BANDON’s Marketing Director, reviewed the company's 2024 achievements using detailed data and outlined a comprehensive plan for marketing initiatives in 2025. He noted that BANDON would continue to deepen channel development, expand market share, and strengthen brand marketing, leveraging an integrated online-offline approach to enhance brand awareness and reputation. In terms of customer service, BANDON plans to further refine its technical after-sales support system, ensuring that customers receive timely and professional technical guidance during product use.

Regarding product delivery, Li Duoyuan, Plant Manager at BANDON, has formulated a comprehensive plan for the 2025 production and delivery cycle. Manager Li emphasized the need to not only respond rapidly to market demands but also to set the standard for quality delivery. By optimizing existing production line layouts and continuously driving innovations to boost production efficiency, the company aims to ensure both punctuality and high quality in its deliveries. This strategic initiative builds strong momentum for a projected surge in market demand throughout the year and is set to redefine industry benchmarks for delivery efficiency.

Fulfilling the Mission and Embarking on a New Chapter

During the meeting, BANDON held a signing ceremony for "Target Responsibility Agreements." Heads of various business units signed these agreements—effectively pledging their commitment with the gravity of a military order—to formalize their 2025 targets, thereby demonstrating the team's unwavering resolve to achieve its mission. Additionally, BANDON recognized outstanding teams and individuals from 2024, encouraging all employees to look to these role models and strive for even greater success.

Empowerment training strengthens the foundation

On the 20th, BANDON conducted a series of training sessions centered on "market empowerment and product training." Heads of the four major product lines—residential, commercial, industrial & specialty, and swimming pool—provided in-depth analyses covering technical advantages, application scenarios, and market strategies to help the sales team effectively target and acquire customers. Additionally, various discussion sessions involving pre-sales, after-sales, customer service, and finance teams further strengthened the company's end-to-end service capabilities.

Harnessing momentum to pioneer the new; forging ahead with steadfast action to reach new horizons

This conference served not only as a session for strategic planning but also as a rallying event to unite the team and build momentum. Through the signing of performance responsibility agreements, multi-dimensional empowerment training, and efficient cross-departmental collaboration, the BANDON marketing team has fully transitioned into "wartime mode."

Looking ahead, BANDON will leverage the launch of its new headquarters as a springboard to accelerate technological innovation and capacity expansion. With a bold, pioneering spirit, we will seize market opportunities and—by harnessing collective strength—embark on a new chapter of high-quality growth. Together, we will explore markets and achieve mutually beneficial success. We are confident that, through the concerted efforts of the entire BANDON team, the company will achieve even greater success in the competitive landscape of the future.